You can prepare for the future, based on the trends; you can even be ready for the unexpected, so business goes on. Still no matter how prepared you are, plans can easily be disrupted by circumstances beyond your control. Of course, I'm talking about COVID-19, which you can imagine is a slithering creature floating above city to city, claiming the weak. It is April, nearly four months since the virus made itself manifest outside China, and the world is still bravely putting up with it, however yet without a definite drug. We might be paralysed by our personal fears – what will the future be like? Will it be safe for us when travel restrictions and lockdowns are over? Or we can also stay hopeful, and be part of the solution for the problem on hand. Every day we hear about companies and manufacturers who are not only supporting governments and the health care industry, but also producing and donating sanitisers, personal protective equipment, masks, and necessary machines. We