With consumers often warned to eat healthy to prevent obesity and lifestyle diseases, their purchasing decisions are now made with more thought. More and more consumers choose products more reflectively while at grocery stores and restaurants. This isn’t something new, but it is a global trend that continues to build the healthy products market which now only knows one direction – straight up. And we see that in response, more and more food and beverage companies are reformulating with less sugar, salt and fat, and adding nutrients where they can, as well as using health-friendlier enhancers and natural ingredients. Consultancy firm KPMG says the health trend will blur the line between food and beverage manufacturers and pharmaceutical companies, many of which are now after a spot in the huge nutraceuticals market, noted Reuters. In fact, mergers and acquisitions between them are inevitable. In 2018, the nutraceuticals market is expected to reach $280 billion. Another industry