NC Coconut Co. Ltd, a leading exporter of aromatic coconut water, is a successful Bio-Circular-Green Economic (BCG) role model in Thailand. Besides serving as a BCG site, it functions as a learning centre for other enterprises and organisations looking to learn how to apply the practical BCG model in their own operations and processes. Narongsak Chuensuchon, NC Coconut managing director, established a coconut grove and processing plant in 1996 at Damnernsaduak, Ratchaburi, which has become famous in Thailand for fine-tasting and aromatic coconut water. From a small grove, Narongsak grew the plantation to a total of 2,400 acres with a production capability of 80,000 to 1 million coconuts per day. Narongsak Chuensuchon, NC Coconut managing director Rising demand for coconut water and coconut flesh from global F&B producers and consumers drove NC Coconut to transform itself from a fresh coconut producer to an industrial supplier and exporter. Together with his business partners, Naro