NC Coconut Co. Ltd, a leading exporter of aromatic coconut water, is a successful Bio-Circular-Green Economic (BCG) role model in Thailand. Besides serving as a BCG site, it functions as a learning centre for other enterprises and organisations looking to learn how to apply the practical BCG model in their own operations and processes.
Narongsak Chuensuchon, NC Coconut managing director, established a coconut grove and processing plant in 1996 at Damnernsaduak, Ratchaburi, which has become famous in Thailand for fine-tasting and aromatic coconut water. From a small grove, Narongsak grew the plantation to a total of 2,400 acres with a production capability of 80,000 to 1 million coconuts per day.
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| Narongsak Chuensuchon, NC Coconut managing director |
Rising demand for coconut water and coconut flesh from global F&B producers and consumers drove NC Coconut to transform itself from a fresh coconut producer to an industrial supplier and exporter. Together with his business partners, Narongsak invested USD2.6 million to expand operations into coconut processing and export. He put a lot of effort into innovating on technologies and creating quality products.
NC Coconut to date has secured more than 20 world-class food certificates, including Global GAP, Codex GHP/HACCP, HALAL, BRC and USDA organic. The company exports to China, which accounts for 70 percent of its market, and the rest going to the US, Hong Kong, Singapore and the Middle East.
Driven by the company principle of Good Quality Good Health, it stresses premium quality and value-added products. Its aromatic coconut products boast a natural sweet flavour with minerals and nutrients. These can also be used in medicines, health tonics and beauty products.
Ready-to-eat 100% natural products are marketed under the Nai Namhom brand and comprises aromatic coconut water, coconut jelly and coconut pudding. The NC Coconut brand consistsof Coco Trimmed or coconut in a diamond shape, CoCo jelly and CoCo Neat.
Implementing
the BCG model
NC
Coconut collaborates with universities, research facilities and government
agencies for its R&D projects. With
the BCG model, the company adopts bioeconomy in its processes, utilising
technologies to produce renewable resources and develop value-added and cost-effective
products. It has cooperated with the Faculty of Agriculture, Natural Resources
and Environment of the Naresuan University to develop aromatic coconut tissue
culture. For example, the short coconut palm tree, which is native to Thailand,
has a natural aromatic and sweet taste and is registered as a Geographical
Indication (GI) and patent.
The Coco Bucket is another successful product designed to maintain coconut freshness for up to three months, ensuring its safety even for exporting. The sealed packaging which comes with a “coco straw” also gives consumers the experience of drinking straight from a coconut. For all these, the Coco Bucket was awarded honourable mention at the Food and Beverage Innovation Competition during the Healthy Food Products 2021 in Food ingredients Asia (FiA).
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