The SUGOD (Survey, Unite, Grow, Operationalise, Develop) approach is a credible means towards the achievement of Total Quality Management (TQM), as presented by Quality Partners Co. Ltd to small and medium enterprises. The major goal of any worthy business organisation is to gain and sustain profitability. Towards this end, many approaches had been promoted but only few have consistently attained success. Through the years, at least since 1996, Quality Partners Company Ltd (QPCL) implemented various approaches to assist the industries particularly the small and medium enterprises (SMEs). These experiences revealed that a culture-based approach to total quality management (TQM), could help sustain the achievement of quality, productivity and profitability (QPP). The approach followed the acronym SUGOD ( S urvey -U nite -G row -O perationalise -D evelop), a Filipino word for “move-on together fast” . This paper will briefly explain how quality, productivity, profitability (QPP) can