The Middle East and Africa are two of the most important markets for the food and beverage industry. Trends that we saw this year will continue into the following year, with greater emphasis as we know on producing for the needs of the middle class – convenience foods, healthier options and speciality products.
“The prospects look very bright for the F&B industry in Abu Dhabi, the UAE and the GCC at large. The growth in tourism is one major factor behind this,” said Mohamed Jalal Al Rayssi, director of Communication and Community Service at Abu Dhabi Food Control Authority (ADFCA), during an interview with Ringier. "Internationally important events of the food industry such as SIAL Middle East being held in Abu Dhabi every year continue to draw attention to the country and the capital as a major center for food businesses, attracting new businesses and investments.”
Our Outlook report on the region also features the Savola Group, the Americana Group, Mondelēz Middle East, PepsiCo, and Nestlé Middle East.
For the African market, food and beverage products are better offered in smaller portions and packaging for affordability. Sub-Saharan Africa in particular also needs partners to grow its food and agricultural sector to the fullest, according to Rabobank. The region’s potential has not yet been fully tapped, and the Bank is encouraging global food companies to further their engagement with local suppliers and manufacturers.
For more news and industry reports, read the latest copy of Food Manufacturing Journal - Middle East & Africa.
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