This is an exciting time for
everyone at Ringier as we finally publish our first supplement for the
Vietnamese food and beverage industry this March. We have also added a Vietnamese section on our
website.
Food processing is one of
the industries experiencing rapid growth in Viet Nam, thanks in part to
government policies that favor both local and international companies. For our
first issue, we feature packaging for convenience foods.
With a growing population
– now at more than 92 million – the country is a market with huge potential for
food and beverage companies. Like their Asian neighbours, Vietnamese consumers are
demanding higher quality convenience foods, interested in imported food
products, and are increasingly becoming sophisticated in their choices.
Recently, McDonald’s
opened its first outlet in Ho Chih Minh city. (Right, people have mixed
feelings about it, health-wise, economy-wise, etc.) It seems late in the game
for the fast-food giant, what with competitors having been there years ago. But
it’s never late, strategically. The country’s economy is expected to improve
within the next few years. According to Ernst & Young, a 7% growth by 2016
is very likely.
Click here
to view our Vietnamese reports.
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