A leader in secondary packaging solutions, CAMA Group established a new R&D centre in Shanghai, China, in July this year. This new facility will serve as the company’s R&D and manufacturing hub in Asia.
Speaking to FoodPacific Manufacturing Journal, General Manager for CAMA Asia, Mr Ke Da said this new facility is a significant milestone as it signifies the company’s growing capability in China and its commitment to nurture its market there.
Watch our exclusive interview with Mr Ke Da, general manager for CAMA Asia
“Since opening a service office in China in 2013, we have enjoyed significant business growth in our China market. The huge potential of the local market and strong government support have been a great help for the company. A localised production facility will equip us to serve this market even better and strengthen our footprint in what is considered the world’s fastest-growing economy.”
As the new hub will also cater to the Asia market, it will be tasked to develop a new range of machines specifically targeted at users in the region. These new machines will form part of the CAMA China Manufacturing or CCM series, with the initial series comprising sleeving and CL machines.
The series will be scalable and flexible, and will allow minor design adjustments. It will reflect CAMA expertise in both design and innovation but at the same will incorporate Chinese influence and will be better able to respond to the local market in that parts will come from suppliers in China even if the manufacturing will be handled by CAMA’s team. The company will work with different local suppliers depending on needs and requirements.
Emphasis on digital solutions
CAMA also hopes its sustained efforts in digital solutions for packaging equipment will encourage more customers to raise their investment in automation and innovation technologies.
Mr Ke notes a steady increase in interest in robotics and automation in Asia and Southeast Asia, with more companies actually investing in these technologies. Cama said a growing number of manufacturers across Asia are seeing the long-term savings in labour and installation costs that automation brings.
The high investment costs, however, remain prohibitive for many companies, he admits.
“But in this industry, we are always confronted by changing requirements such as digitalisation, growing product complexity, reduced product development and life cycle times. We need, therefore, to always be equipped to meet these demands.”
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