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Seizing opportunities in the food and beverage market

Still in this dismal environment dominated by COVID-19, we'd all like to say that life in general is getting better. Some days the glass seems half full, on others, it's terribly half empty. As the months drag on, more brands are temporarily shutting down, filing for bankruptcy, reducing the number of their workforce, or reducing their man hours. Every company is still struggling as a result of the pandemic's domino effect on industries. But there will always be a way to make up for losses. Will technology save the day?   

Entering the new year with re-evaluated plans to buffer their businesses from all sorts of disruptions, manufacturers are making certain their products and services reach customers at the shortest possible time. Supply chain issues were among the most difficult for several producers, manufacturers, and retailers to handle in the past several months, and as such its management is a priority. Many companies were able to manage this with more ease than others. Some of the executives we interviewed for the 2021 outlook reports can tell you how they did it.

Read: Tapping the growth of foodservice delivery

Along with a stronger supply chain, companies stress their compliance to safe processing, packaging and distribution of food and beverage products as their customers demand nothing less, and consumers are now extremely guarded about their health. Hygiene protocols and stricter sanitation measures are in place to help eliminate food safety breaches. Thanks to new technologies like those for inspection, remote video assistance, and packaging, etc, production becomes even smoother and faster.

Read: Positive outlook for PET packaging

As market research reports have been saying many, many times before, there is a deeper focus on health and nutrition, and for the past months, health products, vitamins, and nutraceuticals have been flying off the shelves. The demand for such products has been trending pre-COVID-19, and we know it will stay on long after the pandemic is gone. This screams opportunity to develop much better convenience and snack foods, and healthy drinks. It’s an opportunity to look at trends in nutrition for all age groups. 

At the start of the global health crisis, Ringier Events already conducted a webinar focusing on the applications of probiotics for immune health. Because of the demand for such events, the company also held the Virtual ASEAN Nutritious Food and Functional Beverage Technology Summit on February 5, 2021, with presentations from the Indonesian Food and Beverage Association, the Hong Kong Food Professionals Association, the Indonesian Nutrition Association, Big Idea Ventures, and an exclusive partnership and participation of Siemens Digital Industries Software. Watch for our review of this conference soon. 

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