In an interview with Dase-Sing Group in 2020, executive assistant Tony Huang said that the COVID-19 crisis would impact packaging design, material, and size. He based this on the growing demand specifically for health/healthy products. At the same time, he said consumers are also purchasing products such as bottled water in big or family sizes.
Tony Huang, executive assistant, Dase-Sing Group |
“The growing online buying trend also means that manufacturers will emphasise on promotion frequency and optimum product impact. Since the focus is on health products, strategic promotion will use innovative packaging as a major consideration as well,” Mr Huang said. READ MORE
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