Pierre Tossut who took office as CEO of Puratos in January 2022, is set to lead the company and attain the goals of the family business, from driving research and innovation to expanding its support for communities in areas where it operates.
For the past 26 years, Tossut has worked at Puratos, a company known for its bakery, patisserie and chocolate ingredients, that are produced for artisans, industrials, retailers and food service companies in over 100 countries. There he was directly responsible for the company's R&D, marketing, product management and sales divisions.
In this interview with FoodPacific Manufacturing Journal, Tossut outlines the aspects that matter as he assumes the new role from Daniel Malcorps who led the company for 20 years.
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| Pierre Tossut, CEO, Puratos |
As CEO, the agenda is to further "Puratos' global impact and to achieve the company's 5-billion-euro turnover target by 2030." What actions will further this agenda during your term?
The people we work with and Puratos's single focus on our customers have always been key to our success, and we will ensure that these remain at the center of our attention every day. At Puratos, we are proud of our innovation – it is in our DNA and will continue to be a key priority. During COVID, we remained dedicated to delivering our ambitious plans to bring ground-breaking innovations to market; one example being Belcolade Selection M. Plant-Based Cacao-Trace. Increased investment in our health and well-being strategy is also taking precedence, evidenced by our range of acquisitions in several markets, including Schobbers, Rushleb, Profimix and THT, that are all meant to strengthen our health and well-being product offer. A commitment to sustainability is high on our agenda; successful implementation of an operating model that goes beyond the creation of economic value is critically important to us. That model has to be sustainable, respectful and balanced. Progress includes several of our sites becoming carbon-neutral and the goal to reach carbon neutrality across our whole organisation by 2025.
What would stakeholders in Asia (Southeast Asia) expect from Puratos in 2022 and beyond?
From a sustainability perspective, Puratos has set clear objectives to reduce CO2, waste and water consumption. By 2025, we're aiming to be carbon neutral, and by 2030, we intend to be water balanced. Several sites in Asia are already carbon-neutral and more are in the process of becoming so, making this region a forerunner in our global carbon-neutral mission.
We are also dedicated to evolving our product and service offerings and providing superior support and guidance through a combination of insightful, tailored expertise and valuable, industry-leading technologies. For example, our Digital AdvisAR is an augmented reality application that instantly connects bakers, patissiers and chocolatiers to our experts to help with troubleshooting and problem-solving. It is a reliable and sustainable solution for any customer seeking immediate expert advice on recipe, technical or quality challenges. Digital AdvisAR was tested in several countries during the pandemic and will soon be available in Asian nations too. The app is available in the user's language and features universally user-friendly icons to navigate.
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