In recent years, Euromed has witnessed stronger demand for its natural health ingredients, driven by the trends in Asia. To put this in perspective, Euromed's Head of Scientific Communication & Medical Affairs, Mr Andrea Zangara, talks about current trends, the company’s latest products, as well as future plans and actions.
Looking back at 2023, what would you consider the highlights for your company in Asia Pacific?
It has been really busy. With regards to scientific updates, there are several studies currently underway. For instance, two clinical trials with Pomanox®, our pomegranate fruit extract, are focusing on its benefits for beauty and healthy ageing. The results will potentially have a huge impact on the Asian market, too. In addition, we showcased our recently launched new botanical extracts at Vitafoods Asia in Thailand: Spisar® and CuberUp®, derived from spinach and cucumber respectively, are known for their joint and muscle health benefits. These extracts are also proven to play an important role in active and healthy ageing.
Another highlight of 2023 was our renowned product, Wellemon®. A study involving the lemon extract was recently presented with the ‘Best Paper Award 2023’ – by the prestigious scientific journal ‘Antioxidants’ – for its ground-breaking research into the bioavailability and metabolic effects of Wellemon®. This water-soluble extract standardised with eriocitrin has proven to be a versatile and powerful ingredient, with immense potential and application possibilities for various health and wellness offerings, leveraging its superior bioavailability and the well-known properties of citrus flavonoids.
Was the market forecast for healthy ingredients accurate, especially for consumers in the APAC?
According to Innova Market Insights, the average annual growth of supplement launches in Asia was 31% between 2018 and 2022. So we expected health ingredients to be a key area of interest in APAC. Several factors have highlighted the importance of wellbeing through nutrition and, as a result, the desire for healthy ingredients. Here, the pandemic played a significant role, as it has heightened awareness of the need for good immune health. The rise of an informed, health-conscious middle class, notably in China, has further contributed to this trend. Another factor is the growth of the senior demographic – some of the world’s most rapidly ageing populations are in APAC. Our line of Mediterranean Fruit and Vegetable Extracts™ targets common age-related issues and is the perfect match for foods and dietary supplements designed to support healthy ageing.
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