Always a delight to visit, the Food and Hotel Asia (FHA) - Food & Beverage 2024 held in Singapore from April 23-26, was an extravaganza of fine products from across the globe. Italy alone was represented by 58 food and beverage exhibitors of wines, cheese, olive oils, truffles, and cold cuts.
FoodPacific Manufacturing Journal (FPMJ) was able to interview Mr Giorgio Calveri, Trade Commissioner for Singapore and the Philippines, on Italy's F&B exports to Southeast Asia.
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| Mr Giorgio Calveri, Trade Commissioner for Singapore and the Philippines |
FPMJ: With 58 exhibitors, what is the Italian delegation bringing to FHA this year?
The Italian delegation at FHA was a vibrant showcase of Italian food excellence. In total, the 58 exhibitors represented a diverse range of high-quality products, including:
- Classic food items: From cheeses and prosciutto to an array of pastas, pastries, and the finest olive oils.
- Ingredients and condiments: Speciality ingredients that elevate any dish, such as balsamic vinegar, aromatic truffles, and high-quality tomato concentrates.
- Niche products: Catering to sophisticated markets like Singapore who appreciate high quality and unique flavours such as shrimp sauce.
FPMJ: Which country in Southeast Asia is the biggest consumer of Italian F&B products?
Currently, Singapore holds the title of the largest consumer of Italian F&B products in Southeast Asia (EURO 137 million in 2023). However, other countries like Thailand (EURO 100 million in 2023), Vietnam (EURO 73 million in 2023), and the Philippines (EURO 64 million in 2023) are catching up quickly, demonstrating a rapidly growing demand for Italian food and beverages.
FPMJ: How would you compare the markets in Singapore and the Philippines for Italian-made food products?
Both Singapore and the Philippines offer exciting opportunities for Italian food and beverage producers, but with some key distinctions:
- Singapore has a more developed market with a high disposable income. Its consumers seek premium products and appreciate established brands.
- The Philippines has younger, dynamic, and digitally savvy market with a flourishing middle class. Filipino consumers are increasingly more health conscious and interested in convenient, high-quality food options.
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