THE POPULARITY of Indian ginseng or Ashwagandha in the APAC region is on the rise as consumers become more aware of its health benefits. Used in traditional Ayurvedic medicine for thousands of years, it is valued for its bioactive compounds called withanolides, naturally occurring steroids that contain anti-inflammatory and antioxidant properties. KSM-66 Ashwagandha is notably recognized as the world's most renowned full-spectrum Ashwagandha root extract. It is produced by Ixoreal Biomed Inc as a complementary herbal ingredient in food, beverages, dietary/ sports nutrition supplement, pet health and personal care formulations. Extensive scientific validation has also established KSM-66 as a key player in the global nutraceutical industry, particularly in categories related to stress management, cognitive enhancement, and sports nutrition. At Vitafoods Asia 2024 , with Ms Nucharat Siri, writer for FoodPacific Manufacturing Journal , had the opportunity to talk t...