THE POPULARITY of Indian ginseng or Ashwagandha in the APAC region is on the rise as consumers become more aware of its health benefits. Used in traditional Ayurvedic medicine for thousands of years, it is valued for its bioactive compounds called withanolides, naturally occurring steroids that contain anti-inflammatory and antioxidant properties.
KSM-66 Ashwagandha is notably recognized as the world's most renowned full-spectrum Ashwagandha root extract. It is produced by Ixoreal Biomed Inc as a complementary herbal ingredient in food, beverages, dietary/ sports nutrition supplement, pet health and personal care formulations.
Extensive scientific validation has also established KSM-66 as a key player in the global nutraceutical industry, particularly in categories related to stress management, cognitive enhancement, and sports nutrition.
At Vitafoods Asia 2024, with Ms Nucharat Siri, writer for FoodPacific Manufacturing Journal, had the opportunity to talk to Mr. Nishant Chachra, Vice President of Business Development of Ixoreal Biomed Inc, on the distinctive positioning of KSM-66 and its markets.
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| Nishant Chachra, Vice President of Business Development, Ixoreal Biomed Inc. |
What are the key benefits of Ashwagandha for health and wellness?
Ashwagandha has been the
subject of over 50 research studies and clinical trials. Its primary benefits
include stress reduction, improved sleep, enhanced cognitive function,
increased cardiorespiratory endurance, and muscle strength. Ashwagandha
supports health across all generations and is also beneficial for pet health.
How does KSM-66 stand out from
other Ashwagandha extracts on the market?
Our KSM-66 is the
highest-concentration, full-spectrum Ashwagandha root extract with the most
comprehensive research backing. As the only major brand managing the entire
production process—from farming to distribution—we ensure superior quality and
control. Our facilities meet pharmaceutical-grade standards, and we hold 43
quality certifications, the highest of any botanical ingredient. This
integrated approach allows us to offer premium products at competitive prices
by eliminating middlemen.
Which customer segments are most interested in KSM-66, and how do you target them?
Our key customer segments are
those seeking stress relief and better sleep. KSM-66 is also gaining traction
in the sports supplement market, with five clinical studies supporting its
benefits for muscle strength and recovery. More than 2,800 local brands now
incorporate KSM-66 into their products, particularly in sports supplements.
What are the opportunities and challenges in your market?
North America remains the largest market for Ashwagandha, with growing demand in the Asia-Pacific region, particularly in Australia, New Zealand, Taiwan, Malaysia, Singapore, Vietnam, and the Philippines. We’ve seen increased interest in Vietnam, driven by awareness through platforms like TikTok. Consumers are becoming more discerning, valuing branded ingredients supported by clinical studies and safety certifications.
One challenge is that Ashwagandha is classified only as herbal medicine in Thailand, restricting its sale as a dietary supplement. Then, our focus is on other Asia-Pacific markets, particularly Australia and New Zealand.
What is your outlook for the
year 2025 in Southeast Asia?
As Ashwagandha becomes a
well-known mainstream ingredient in North America and Europe, there are
significant growth opportunities in Asia. Australia and New Zealand are poised
for the most growth, with Malaysia leading the way in Southeast Asia.
KSM-66 is also popular for sexual wellness, particularly for men, and we aim to expand consumer awareness of its multiple benefits, all supported by clinical studies.
Our strategies are
to collaborate with key opinion leaders and influencers to provide customized
research and drive awareness.
References
KSM-66 Ashwagandha/Ingredient overview
booklet
Research on KSM-66 Ashwagandha
https://ksm66ashwagandhaa.com/clinical-studies/
National Center for
Complementary and Integrative Health, U.S. Department of Health and Human
Services https://www.nccih.nih.gov/health/ashwagandha
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