Ringier Trade Media Ltd interviews Fredrik Hjelmqvist, Senior Vice President, Beverages & More, dsm-firmenich Ingredient Solutions --- “The first wealth is health,” goes the timeless quote that has never been more important to us emerging from a pandemic. According to recent studies, priorities are shifting – for a growing number of consumers, an active lifestyle coupled with a healthy diet is the order of the day. Whether one is motivated to be in good shape, or is doing it for the environment, mindful eating has become a top priority. In fact, the global demand for health and wellness foods (i.e. whole foods, clean label snacks) is expected to increase exponentially at a compound annual growth rate (CAGR) of 9.80% between the years 2023 and 2030 with a predicted value of USD 1805.8 million by 2030. 1 For eco-conscious consumers, another important part of eating right is connected to knowing what’s in their food, where it comes from, and how it is processed. The food industry has